A not-so-serious marketing show, for serious marketers.
The in-house vs. agency debate is constantly shifting, but with AI now redefining the landscape, brands are rethinking what kind of creative teams they really need. In this episode, Tom and Veronica unpack the pros and cons of internal vs. external creative through the lens of PepsiCo vs Keurig Dr. Pepper, from scalability and burnout […]
In this episode of Brand2Brand, we’re unpacking the on-the-shelf showdown between legacy branding and bold, modern design. From Heinz’s iconic legacy to Graza’s fresh visual identity, we explore how each brand bottles its personality, commands attention in the grocery aisle, and what it means for marketers looking to stand out. Reference Links
In this episode, Tom and Veronica dive into the rise of brand integrations as they’ve evolved from subtle cameos to becoming a part of your favorite shows and movies. From stealthy meta-marketing stunts to full-on content creation, we’re exploring how brands are reshaping entertainment—and what it means for marketers everywhere. Reference Links
In this episode, we’re looking at the recent brand collab boom that’s been taking the ad world by storm. Whether they’re a coincidental partnership, like what Pringles and Little Caesars embraced following the Super Bowl, or more strategically planned like Oatly and Nespresso’s recent project, tune in to learn how these alliances are creating valuable […]
